A Palm Beach home that’s been lovingly crafted over three and a half years by one of Australia’s most successful surfboard entrepreneurs is now on the market, with expressions of interest closing next month.
Hayden Cox, the 43-year-old founder of Haydenshapes Surfboards, and his wife Danielle are selling their Pacific Road residence for $16 million after transforming it into what their agent describes as a masterpiece of contemporary beach elegance.
The couple, who have built Haydenshapes into a global brand sold in over 72 countries, purchased the north-facing property five years ago after selling their previous Barrenjoey Road home for $3.36 million.
What followed was an extensive renovation that saw the Coxes pour their creative energy into crafting a tri-level home where every room captures ocean views. The family worked with local builders to extend and redesign the property, focusing on sustainable materials and connecting the interior spaces with nature.
The couple spent over three years working with Beaches Building to rebuild and plan the home, focusing on connecting the interiors to nature, according to design publications that have featured the property.
The finished product is impressive by any measure. The six-bedroom, five-bathroom home sits on more than 900 square metres and includes a separate two-bedroom guest house. A private lift services the multiple levels, while a dedicated wellness floor houses an infrared sauna and cold plunge bath.
Outside, a heated wet-edge pool takes advantage of the elevated position, whilst the home also features a media room, home theatre, and gym. The Pacific Road location is known for its protected microclimate and uninterrupted ocean vistas, with the family reporting occasional sightings of dolphins and whales from their windows.
Cox is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex, which has been instrumental in building his company’s global reputation. His entrepreneurial journey began as a teenager when he broke his favourite surfboard at 15 and couldn’t afford a replacement, leading him to learn shaping. By 16, he was selling boards to his teachers, and opened his first factory on the northern beaches at 20.
Peter Robinson from LJ Hooker Palm Beach is handling the sale. The property, which the Coxes have named Alaia, represents what Robinson calls “a fusion of contemporary beach elegance and sustainable design” and ranks among Sydney’s most exceptional luxury lifestyle properties.
The expressions of interest campaign for 28 Pacific Road closes on 7 October, giving prospective buyers just over three weeks to submit their offers for this unique Palm Beach residence.
For the Cox family, who have three children – Alaia, Aries, and Astyn – the home represents the culmination of years of careful planning and design work. Much of the property’s custom features were designed and created by Hayden and Danielle themselves, reflecting their commitment to sustainable materials and innovative design principles that mirror the ethos of the surfboard company that made their Palm Beach lifestyle possible.
Published 5-September-2025
